Refreshing content for SEO

This video argues for updating before writing. When traffic stalls, the reflex is a new article, and the pages that already rank are left alone.

A page sitting in fourth place has done the hard part, because Google already trusts it for the query. New facts, a clearer answer near the top and a current date are often enough to move it up. Content refresh beats publishing more explains how to choose the pages worth the effort and what to change on them.

Pages slide for a reason, and the wiki entry on content decay describes it. In BeeRanked, the Data page reads your Search Console numbers and points at the pages to work on first, as described in Improve your SEO.